PawLove

UX CASE STUDY

SOCIAL NETWORK FOR PET LOVERS

Our Story continued

Imagine being a dog owner eager to spend quality time with your furry friend, only to struggle to find pet-friendly restaurants and places where you can both enjoy a meal or activity together. This common challenge faced by dog lovers often leads to frustration and limits the opportunities for meaningful experiences with their beloved pets. However, our app seeks to address this problem by providing a comprehensive solution that connects dog owners with nearby pet-friendly establishments and activities, ensuring that every outing with your furry companion is enjoyable and stress-free.

"I want to venture with my dog and make new connections with dog lovers but I can’t find a wide variety or selection of pet friendly places."

Existing Apps

Yelp and Google maps do not show restaurants and cafes when you search for pet friendly places, some places note it on features but users will have to spend more time to find out.

Google Maps

Yelp

Problems

No filter or categories by the search locations bar
No community or off leash places filter
Pet friendly restaurants is not featured or accessing pet-friendly restaurants is not featured prominently or easily accessible from the main search for nearby locations.

PawLove's benefits

PawLove offers unique filters like "off-leash areas," "pet-friendly restaurants," and community-driven locations, simplifying the search for dog owners.
Unlike Yelp or Google Maps, PawLove emphasizes social interaction, allowing users to connect through events, matchmaking, and direct chats.
PawLove prominently features pet-friendly locations on its main interface, making them more accessible without the need for extensive filtering or unrelated results.

For Example

Yelp features aren’t highlighting pet friendly places they only state dogs not allowed. They only show if the owner includes that their business is not pet friendly. There are no categories or filters designated to seeing just pet friendly places.

Our Target Users

People looking to discover and network at pet friendly places.

User Empathy Map

Erin Doe

"I love to go out and explore new places with Mocha and meet new people"

Age

Status

Pet

Single

Shiba

Think and feel

Want to find more pet friendly places
Want to socialize with other pet owners
Feels excited to explore new places and meet new people
I don’t want to leave Mocha home, she has separation anxiety.

Hear

Dogs barking
People chatting in the cafe
Leather armor
People laughing

Pains

Not knowing what places are pet friendly
Nervous to go up to talk to people randomly
Not knowing sociable places

Say and do

"I wish there were more places where I could bring my dog. I really want to meet new dog lovers"
Asking her friends for recommendations
Take Mocha on walks around the neighborhood

See

Maps on the phone
Other pet owners with dogs
Mocha playing with other dogs
Reviews and photos of places

Gains

Community Connections
Enriched Experiences: Enjoying enhanced experiences and adventures with pets while exploring new places and participating in pet-friendly events.